Stop courses in the classroom: learning languages is a digital and mobile issue
One HR manager out of two believes that knowing how to master one or more languages is a competitive advantage for those wishing to pursue a path of professional growth
About three quarters of the HR managers of medium and large Italian companies are already implementing mobile learning projects , exploring in training also solutions, such as corporate gaming (cited in 16% of cases) that aim to increase employee involvement. If language learning is confirmed as a priority activity within companies , and 88% of those in charge of human resources affirm it, the use of e-learning platforms has now become a consolidated habit.
This is the result of a research carried out by Fluentify (a company active in the field of distance education with 150 customers active in different sectors and over 55 thousand students) that Il Sole24ore.com was able to preview, according to which other interesting trends emerge: linguistic competence, for example, it is considered an important aspect of career advancement, while one HR manager out of two is convinced that knowing how to master one or more foreign languages is a competitive advantage for those wishing to pursue a path of professional growth.
The efficiency and effectiveness to which all organizations tend, even in the management of human resources, is often reflected in the application of technologies and the study in question seems to strongly reaffirm the concept that elects digital as an enabling factor to drive the change . The classic classroom, although it remains the solution chosen by 18% of the interviewees, has very valid and already established alternatives in the form of “blended” (mixed) training solutions that combine the online course with the physical lesson and are leading the way to a training on measure, delivered and supported by ad hoc platforms.
The mobile learning , as we said at the beginning of this article, is from now on a road used by different companies; microlearning , which focuses on very vertical content that can quickly fill the lack of specific skills, is one of the innovative ways businesses are focusing on .
Flexibility and accessibility, cost, quality of the tutor, customization of the training plan, possibility to monitor progress, interactivity: these are, in order of importance, the characteristics evaluated by the managers investigated in choosing a supplier for the linguistic training of their own employees. As for the “geography” of the languages on which companies decide to invest, English remains the predominant one, followed by French (32%), Spanish (20%) and German (16%) .
A further cross section described by the study concerns the role of language training as a lever to attract and retain talent. Well, all the participants consider the learning activity an element that contributes positively to the company retention and 92% see the possibility of offering a tailor-made and personalized training path, able to guarantee a continuous professional growth, as a positive element to bring new high-level professionals to the company.
Adequate salary, corporate benefits and smart working are certainly key factors, but even the specific weight of training is far from negligible. The problem, if anything, is of an economic nature. Investing in the linguistic skills of its staff has a cost and the percentage of the budget dedicated to language learning compared to the total budget allocated to training stands at between 15% and 30%; 17% of managers consider sustainable an expenditure per employee of over one thousand euros, while 30% between 200 and 500 euros and another 30% between 500 and one thousand euros. Symptomatic, in this sense, is the fact that in order to cope with the scarce budget availability, 80% of the sampled companies benefit from funded training programs (Fondimpresa and Fondirigenti are the two most involved subjects).
Turning our gaze to 2020, so the research closes, over two thirds of the HR managers involved (68% to be precise) ensure that they want to focus on the theme of digital transformation and the impact it is having on the company organization. With a particular focus on increasing the level of employee engagement, which appears to be a very hot topic in 64% of cases.